As you may know, we recently launched the first ever online Eid Gift Guide – halal shopping made easy! Halal, as in, what is permissible according to Islamic law.
Halal is Hot!
Halal is a term usually constrained to food products, but recently its utility as an adjective has expanded, as Shafeeq Rahman explains in his article. As the word halal is now describing products like soap and financial services, it has become apparent that many Muslims are seeking out specifically halal goods. That, and companies are noticing the attractiveness the label “halal” has for Muslims.
My Personal Tangent
It’s ironic that I was shown this article today, because I had just purchased a new handbag from the mall. I remember my sister pointing out to me maybe a year ago the material a handbag or a shoe may be made from is commonly overlooked . Whilst cowhide can pass, according to some scholars
items made from pigskin become an issue for Muslims trying to buy strictly halal merchandise. I was ecstatic to notice my handbag was nylon, for I had nothing to worry about until the word leather caught my eye, and I realized the straps were made of the stuff. An immediate feeling of guilt as well as my conversation with my sister haunted me. I tried to ignore it but to no avail, so I contacted the company. Though I was afraid of the response, I was assured that all the handbags were of cowhide.
Before I contacted the company, I actually searched the web for my own method of analysis to tell whether the leather was from a pig or cow. I stumbled upon Yahoo! Answers as I usually do, and though obviously not always a legitimate source, one comment advised to check where the item was made- if Pakistan or Turkey, or perhaps, India, it should be all good, which finally ends my tangent.
Demand for Halal Products
Rahman’s article highlights India’s growing Muslim population, which I myself coming from an Indian background, was impressed by. By 2030, 1 in 10 Muslims would be living in the heavily populated South Asian country! While I knew India had many, many Muslims, I had no clue there were that many, SubhanAllah! With this many Muslims in the area, a growing demand for halal products is inevitable.
Once halal labels make their way onto products, it will become known that Muslim consumers’ needs are being addressed. More companies will pick up on the trend, and as a result, more Muslims will buy the products that are marked halal–known to be in accordance with Islamic law. After EidGiftGuide.com launched, an advertiser wrote in, “Your Eid Gift Guide is truly working – my sales spiked yesterday!” And during the first week, five new sponsors sent in their listings as well–a real life proof to the aforementioned prediction.
And Now It’s Time to Shop
With the online Eid Gift Guide (I’m making a full circle here), the goal is to create a guide to help Muslim consumers find halal products. It takes time to research each product and declare it appropriate for people both young and old, and in accordance with Islamic law to the best of our human abilities (when all is said and done [and even before that], Allah knows best). With our intentions pure, we strive to share with one another quality products and services, not to just give gifts, but to spread ideas and knowledge for the betterment of ourselves and each other. The Muslim consumer has demands that need to be met by the market too, so a needed EidGiftGuide.com
has been launched, Alhamdulillah and it’s halal shopping made easy.
About Habeeba Husain: I'm a student. A journalism student, a religion student, a student of knowledge. I absolutely love my job of being a student. It's not paid in cash, check, or direct-deposit to my bank account, but I'm getting a lot of experience, Alhamdulillah. =) View author profile.