I would like to thank The Atlanta Post for the opportunity to be featured in today’s article entitled U.S. Companies Urged to Tap Into $170 Billion Muslim Consumer Market. I’m particularly happy with today’s article for the following reasons:
- Good factual reporting,
- They did not feel the need to sensationalize the anti-Muslim sentiment for brands to fear the consideration of marketing to American Muslim Consumers, and
- It was optimistic, forward-thinking and encouraging.
I just wanted to add some more details of what I shared with Atlanta Post, when assisting them with this story.
Experience with European Muslims versus American Muslims
I personally have Muslim family in three European countries, have traveled to 9 of them in the past 2 years, and work with a number of European Muslims on a daily basis, for example my web developers are in the U.K., a client is from Vienna, and I’m presently working with an interesting partnership with another U.K. Islamic organization.
Putting it into context
When comparing European Muslims with American Muslims, I also shared that there are many more well-known Islamic scholars well-versed and leading their communities.
However, our population is very young, and just starting to bring a generation of our own scholars, therefore there’s a great disconnect in the multiple communities here in the US.
Also, many American Muslims are practicing Islam from the upbringing of overseas countries; and/or those they are associated with.
Power of Word of Mouth Marketing
In addition to being “extremely loyal, wealthy, educated and well-connected on and offline”, I shared that we’re expressive and faithful consumer base in the U.S. and worldwide.
As you may know word of mouth marketing is one of the most effective publicity methods any corporation can tap into, therefore they can capture a market share quite easily.
Corporations can gain so much by investing in the engagement of word of mouth, buzz, viral, social media campaigns, and especially working with American Muslim moms (online: bloggers & offline: community advocates) who have an authority and intimate knowledge of a captured audience: the moms who do the majority of the shopping.
What’s unique about the market that needs to be taken into consideration?
While some American Muslims may believe that marketing outreach to Muslim Americans “legitimizes us, and legitimizes us in a positive way” (as shown in the video below), I detailed in my past article that I will not change my marketing habits for a company I do not believe in, just because they choose to wish me a celebratory greeting.
I do not need a company to “legitimize me”. Please!
Frankly, I find this as a sign of our weakness and lack of confidence in our faith. I truly believe I would never hear this kind of talk from Muslim brothers or sisters living in Europe and definitely not in Asia or Africa (Muslims extremely devout and extremely strong in our faith).
Just like Professor Fahu Bakrania at San Francisco State University states in the below video, “It’s just money”.
Aware that corporations want my money, the way to entice me to consider their products and services is to engage with me, and understanding me by building relationships with me through the phases of product development, product sampling, and marketing integration.
While research is necessary to support the need to tap into our market, I believe it’s time to enter into the trial and error phase.
Additionally, I do not believe trying to implement overseas success stories here in the U.S. will achieve the same amount of success, as we have very serious issues unlike any other country in the world.
As always, we’re curious about your feedback and thoughts. Please comment below.
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